Spencer HQ
Everything in one place. Nothing here asks you to believe anything without numbers.
Your Engine →
Your training app: baseline loaded (1820 · QR 570 · Band 1 SJT), plan to your test date (24 Sep, 1pm), drill timer, error engine, mock console. 60–105 minutes a day, then stop. This is the thing everything else waits behind.
Engine vs the alternatives →
Medify, free official materials, winging it — real prices, real complaints, and what each does with your specific scores.
The business case →
Your "market's already taken" objection, taken seriously and answered with numbers. Plus what the test-bed seat pays.
How we actually get customers →
Ad auctions, cost-per-click, CAC and the £40 kill rule — why we don't bid against Goliath, the 8p scrape that reshaped our scripts, and the creative bench (your five included, parked till after your test).
The money — P&L, costs and revenue →
£0 standing costs, ~98% unit margin, spend gated behind revenue, honest scenario tables — with a full "show your workings" audit trail on every number.
Three businesses you're standing in the middle of →
The pub, Your Padel, and a digital product — three different money machines read the way an analyst reads them. Includes the padel P&L model with sliders you can correct from behind the till.
The Tutbury sale — the full skinny →
The deep-dive you and Dad already half-worked-out, with the paperwork attached: the listing, the balance sheet, the freehold question, the beer-mat P&L. Same code.
Same access code everywhere. Feedback — on any of it, brutal as you like — goes to Dad or the app's feedback link.